[THE LATEST] 25 essential questions for understanding your ideal buyer, 9 business website design myths to dump immediately, and They Ask, You Answer does actually work for B2B companies

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

25 essential questions for understanding your ideal buyer, 9 business website design myths to dump immediately, and They Ask, You Answer does actually work for B2B companies ...this is THE LATEST! 👀 Extra, extra! Read all about it! Strategy basics: 25 essential questions you need to ask to define your company's ideal buyer Must-read: Before you redesign your site, here are the 9 business site design myths to dump ASAP Real-world results: Yes, They Ask, You Answer really does work for B2B companies (+ examples) 💥 Did you know that you can get your tickets for our Brand Bootcamp AND the Website Optimization Summit for ONLY $149 total? That's right! Simply use our exclusive promo code BUNDLE when you get your Brand Bootcamp ticket, and you'll receive a one-time code for a FREE #WOS2021 ticket.  OK, so it takes 25 questions to really hone in on the strategic details you need to develop your idea customer profile, and I'm fine with that. But tonight, I only have one question.  And it's for the guy who invented the concept of (and the word for) "palindrome" – which is a word or phrase that spells the same thing backward and forward. Like "civic" or "red rum, sir, is murder." Why did you not create a word for a palindrome that is itself a palindrome? Why? It's absolutely infuriating, in addition to being a completely botched branding opportunity. Seriously, how did the word police let this happen?' Ugh, whatever. Here's THE LATEST...  👉 25 essential questions for understanding your company's ideal customer (5-minute read) In layman's terms — ICP refers to your "ideal customer profile," or the perfect person or company you want to sell to, over and over again. Why? Because those customers are the most profitable, replicable, or efficient in terms of delivery. But how do you define your ICP? Well, IMPACT Director of Account Management Dia Vavruska is here with a must-read deep-dive into the 25 essential questions you need to ask in order to absolutely nail developing your company's ideal customer profile. 📚 Related reads and resources: What is sales enablement? (definition + real-world examples) Is your marketing still relevant in 2021? Are you sure? IMPACT+ course: The revenue team approach to sales enablement content 👉 Here are the 9 most costly business website design myths you need to dump immediately (9-minute read) Most myths are scary because there is always a tiny nugget of truth to them; some piece that makes it seem believable. Website design myths aren't really that different, but just like urban legends, when you break them down, there's not all that much to be afraid of. Thankfully, IMPACT UX designer Marcella Jalbert is here to break down the 9 most costly business website design myths you need to kick to the curb ASAP. 📚 Related reads and resources: 6 red flags to look out for when hiring a web design agency for your brand How to write converting website copy without writing about yourself 6 deadly business website problems and how to fix them (+ video) 👉 Attention B2B companies, They Ask, You Answer does indeed work for your industries, and here's the proof (6-minute read) If you're familiar with the philosophies of They Ask, You Answer, chances are you've heard the origin story following Marcus Sheridan's struggling fiberglass swimming pool company, River Pools and Spas. There's just one problem. The origin story, as compelling as it may be, is about a B2C organization that sells direct to consumers. And in this article from Director of Inbound Training and Video Strategy Zach Basner, he answers the question "I see where that may have worked for Marcus as a pool guy, but we don't sell pools. Will this really work for my B2B organization?" 📚 Related reads and resources: Wait, what the heck is They Ask, You Answer? Learn how one company DOUBLED their revenue after hiring a content manager IMPACT+ course: Digital sales and marketing framework for today's modern buyer with Marcus Sheridan (free) 📆 Upcoming events you can't miss The Website Optimization Summit is coming up on March 23, and the lineup for this all-day virtual event is out of this world...👇 Then, on March 31, join us for the Brand Bootcamp with Design Pickle... Learn tactical tips on everything from the new must-have brand elements to how to infuse empathy into your marketing strategy at this interactive brand bootcamp! 👉 Also, fun fact – if you use promo code BUNDLE at checkout for the Brand Bootcamp, you'll get your ticket for the bootcamp for only $149 and you'll receive a one-time code to get a FREE ticket to the Website Optimization Summit!  😮 What's the hot IMPACT+ gossip? IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here's what we're talking about right now: What is the best way to launch a content marketing team? If you're self-conscious about being on camera for video, this is for you 😈 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... I'm sorry, but I stand by this. They're rude. Liz "ZILIZ" Moorehead Editor-in-Chief @whatlizsaid Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT