Hey LATEST crew! I have a question for you:

How are you showing up right now?

I was asked this question by a team member this week and I didn't have a great answer for it.

Truth be told, I wasn't doing a good job of checking in with myself and it was leading to not delivering my best work. I'm still grappling with my answer, but within that, perhaps the answer is clear.

If I don't know the answer, then it means I need to check in on myself more often.

And checking in with yourself can be really hard when the rules change or when things are moving quickly.

Sales teams know this better than anyone. The rules changed and with this virtual, video-first world, it's more important than ever to challenge ourselves to show up each and every day.

Virtual selling is difficult and with the rapidly challenging world we're asked to work in, things can be overwhelming. The Virtual Selling Summit will help you show up with the mindset and the skillset you need in order to succeed.

Up your sales game at Virtual Selling Summit 2021

Tickets are only $39 now through April 9!

Want to access ALL virtual events for FREE? IMPACT+ Pro members get free access to all IMPACT virtual events throughout the year. Start your free trial.

And now, here's THE LATEST...

What is conversion rate optimization and why is it important? (12-minute read)

Traffic is beautiful and we all need it in order to succeed. So why aren't you making money when traffic keeps going up? Because your content isn't converting the leads you need. It's time for a lesson in conversion rate optimization. In this article, content trainer and awesome human Jolie Higazi provides the show-stopping definition of conversion rate optimization as well as 8 proven strategies and examples for improving yours.

📚 Related reads and resources:

What are the best digital marketing tools and tech you need to be looking at? (7-minute read)

There are SO MANY OPTIONS when it comes to digital marketing tools. So which ones will actually help you get the job done? Look no further than this article by Revenue and Features Editor John Becker, where he compiled 8 of the top digital marketing tools the IMPACT team recommends you use.

📚 Related reads and resources:

IMPACT+ community exclusives

The IMPACT+ community is asking all the questions that need answers! As an expert, this is your call to action to join us and check out what we're talking about:

Pro-exclusive: Creating pillar content your buyers and search engines will love

SEO isn't dead. The way search engines map our content today is simply very different (and much more human) than it was when we all first started creating content marketing strategies to drive traffic, leads, and sales for our companies.

Join IMPACT's Editor-in-Chief Liz Moorehead as she dives into developing and executing robust content strategies that drive results for your company.