Despite my best intentions, I am not what one might call the Queen of Good Choices.

For example, today, I apparently thought it would be a "good choice" to lock my keys and my iPhone in my apartment building's laundry room.

You know, because I needed a challenge. ¯\_(ツ)_/¯

Don't be like me this weekend. Make good choices.

For example, if you like things like making smarter decisions faster, looking like a hero at your company (and to your bosses), hitting your goals, and maintaining possession of your keys and phone, IMPACT+ Pro is a good choice:

A 14-day free trial qualifies as a "good choice"

And now, here's THE LATEST...

Do you really need to hire a dedicated HubSpot specialist? (4-minute read)

How are you using HubSpot now? And how do you plan to use HubSpot in the future? Your answers to these questions will dictate whether or not you should bring a dedicated HubSpot resource in-house. To dig in deeper to these questions, and everything else you need to know about this topic, IMPACT's John Becker and Jess Palmeri are here to discuss who does and doesn't need a dedicated HubSpot specialist.

📚 Related reads and resources:

Ultimate pros and cons list of HubSpot for businesses
IMPACT+ lesson: Complete HubSpotter's guide to HubSpot Campaigns and Campaign Analytics with Carina Duffy
IMPACT+ course: Fundamentals of ROI reporting in HubSpot with Carina Duffy

#FlashbackFriday: My 20 favorite content marketing tools, apps, and tech (16-minute read)

In honor of Saturday Junior, we're going to flashback to this not-so-oldie I highly suggest you bookmark as I'm always updating it when I have new finds. You see, as our editor-in-chief and a content marketer, I'm obsessed with great tools and tech. And in this article from yours truly, which keeps growing, you can get the inside scoop on my 20 current content creation and marketing tools, apps, platforms, and more.

📚 Related reads and resources:

IMPACT+ community exclusives

Oooh, we've got a hot button topic going on right now in the IMPACT+ discussion forums... what do you think about permanent remote work?

Pro exclusive course: Creating memorable, money-making content for dummies

Creating content can feel like a big ol' painful time-suck... but it doesn't have to.

In this totally revamped IMPACT+ Pro exclusive course from your gal Friday, learn how to create bulletproof content plans, craft wildly compelling blog introductions, and compose conclusions that drive action... oh, and you'll learn the dos and don'ts of putting personality into your content, and much more!