THE LATEST: How to empower your buyers to have more control with the sales process, ultimate HubSpot CRM review (updated for 2021), and why it's a bad idea to outsource your company's content

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

How to empower your buyers to have more control with the sales process, ultimate HubSpot CRM review (updated for 2021), and why it's a bad idea to outsource your company's content ... this is THE LATEST!  🔥 Hot off the presses Your buyers want to control the sales process; here's how you let them  Our totally revamped HubSpot CRM review for 2021, with brutally honest pros and cons  Why is it a bad idea to outsource your company's content creation? (+ video)  💸 If you want to drive more sales from inbound marketing, you need to hire a content manager. But how many of you feel overwhelmed by the prospect of hiring such a critical role that you've never hired before? If you're saying "that's me," then my course on how to hire a content manager is for you. Originally, today's issue was going to be dedicated to a riveting story about this one time my grandfather created absolute chaos when he accidentally released two dozen live blue crabs all over the kitchen floor when I was a wee, 8-year-old Lizzle. We would have laughed together over how hilarious angry little crabbies are, in addition to all of us self-discovering an important lesson about ownership ...  Instead, however, I have something WAY more exciting to share today: 🔥The DSMW2021 reveal is tomorrow!🔥 Digital Sales & Marketing World, the only conference dedicated to helping you thrive with the They Ask, You Answer framework, is happening in person October 5-6 in Hartford, CT, but this year is going to be different. We're talking all about how tomorrow (July 29) at 1 p.m. eastern, with a huge reveal. So, watch the video above from Marcus, and then add the reveal to your calendar. Trust me, you don't want to miss it. And now, here's THE LATEST... Your buyers want control over the sales process; here's how you let them (6-minute article) Buyer behavior has been drastically changing for some time. But what COVID-19 did was add emphasis to something we've been seeing for years: Buyers want to be in control of the sales process. From providing on-demand information and minimal meetings to an engaging post-sale experience, companies need to give buyers what they want and the experience they've come to expect. And in this IMPACT-exclusive analysis from Marcus Sheridan, discover what your buyers now expect from you during the sales process, as well as how to respond. 📚 Related reads and resources: Why virtual sales will continue to dominate in a post-COVID world How to build a powerful learning center for your business website's inbound content IMPACT+ course: Self-selection and the touchless website buying experience with Chris Duprey Ultimate HubSpot CRM review for 2021, with honest pros and cons (8-minute read) HubSpot's CRM has noticeably expanded — mostly in the past year — rolling out several improvements alongside a constantly updated range of features, complete with inbound marketing, sales, and customer service tools that work together to provide an all-in-one experience. So, if you're looking at HubSpot for sales, you need to check out our latest review of the HubSpot CRM and Sales Hub, with (as always) our brutally honest pros and cons. 📚 Related reads and resources: Is the HubSpot CRM the best sales automation platform if we're doing a They Ask, You Answer approach to inbound? 5 real-life examples of assignment selling in action IMPACT+ lesson: HubSpot CRM sales reporting and dashboards with Carina Duffy Why is it a bad idea to outsource your company's content creation? (5-minute read + video)  Creating content for your business in the form of blog articles, case studies, videos (just like this one), and more is an incredibly powerful way to grow your business in the digital age. But if you're outsourcing your content creation entirely to an agency or a freelancer (or thinking about doing so), stick around — because this article and video from Marcus and myself talk all about why that's a big no-no if you want to see big results. 📚 Related reads and resources: Why do you need a content manager for your marketing? Roofing company doubles revenue after hiring a content manager IMPACT+ course: How to hire a content manager for your company with Liz Moorehead Upcoming events The Indispensable Coach (August 10; online, everywhere) You deliver results for your clients, but are you indispensable? The answer is probably no. Spend one day to become your client's most indispensable asset and create a more profitable business. On-demand IMPACT+ spotlight Attention, content marketers – are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, you'll learn how to create the four different types of guides you can create to help you achieve those very goals. If you're not already a Pro member, enjoy your first 14 days of IMPACT+ Pro free to gain access to our entire on-demand events library. Weeklong nonsense If you're looking for a new opportunity, "seeking despotic Facebook moderator":  Don't you just love how neighborhood-based Facebook groups are so full of love? Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. We created IMPACT+ to empower business leaders, marketers and sales pros to drive more revenue with inbound marketing. But we only consider ourselves successful in achieving that goal if you say we are! Would you please take two minutes to complete this survey about your experience with IMPACT+? Thank you!❤️ IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe