What Is a Learning Center and Why Does My Website Need One?

By John Becker, Monday, November 22, 2021 7:30 AM

There's a good chance that your business blog is terrible.

A lot of businesses are completely missing the mark in their approach to blogging. I'm here to tell you now that what many of them are doing is wrong.

All too often, organizations see their blog as a place for occasional announcements and other fluffy content like Get to know our newest team members! or A recap from our annual fundraiser.

We need to reimagine what a blog should be.

Now, I'm not saying these topics aren't important — I'm saying that they're not likely to resonate with your target audience. In other words, this content is not going to make it easier for your customers to buy from you.

To actually influence your revenue goals, your blog should set out to accomplish only one thing: Educate your customers about what you sell and why they should buy it.

This is not to say that your blog should be filled with advertisements for your offerings. Advertisements are biased, presenting only one solution for a customer's problem.

No, your blog should contain factual, candid content that will help your customers make the right purchasing decision for them. (More on that in a minute!)

However, when your blog is seen as an educational resource, you quickly encounter another problem. How do you organize all of this content in a way that is intuitive and easy to navigate for your site visitors?

At IMPACT, we help our clients set up "learning centers" on their websites to solve this very problem.

In this article, I'm going to cover the basics you need to know about learning centers:

Why helpful content is the best way to connect with customers.
How a learning center helps your visitors find the information they need to become customers.
How you can add a learning center to your website.

Let's dive in.

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