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What Should a 2022 Content Marketing Strategy Include?

By Jen Barrell

Content strategies can be a lot like New Year's Resolutions. You ponder how the year will go, and you set a plan for accomplishing your goals. Sure, you'll have to make some tweaks along the way, but how weird could it really get?

If these past few years have taught us anything, it's that our best intentions and perfectly made plans are always subject to change.

These days, it feels like outlooks can change by the hour, and you can find conflicting economic forecasts depending on where you look.

Here at IMPACT, we guide clients to success using They Ask, You Answer — a sales and marketing framework that was created during the Great Recession.

This is as good a time as any to remember that despite the ever-changing nature of the news, some things never go out of style: Honesty, candor, and thoroughness.

As you set out to plan your 2022 content marketing strategy, keep these principles as your guiding lights.

Below, I'll give you a thorough look at how you can best plan for another year full of change and upheaval. That way, if things settle down and go smoothly, you'll be in perfect shape. As the old saying goes: hope for the best and prepare for the worst.

We will look at how to build a content marketing strategy in 2022. You'll need:

Organizational buy-in
In-house ownership
Cross-department alignment
Clear goals (with wiggle room for unforeseen changes)
A well-defined audience
User pathways
And more.

In addition, you'll find articles, guides, and courses to help you plan and strategize.

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