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How To Choose Content Marketing Topics

By Kimberly Marshall

If you've ever stared down a never-ending list of content marketing topics thinking, "Where the heck do I start?" you're in good company.

When we choose topics, it can feel like there are a million choices — and when we have too many choices, it becomes difficult to know where to focus our energy.

The content marketing strategy you put into place, in addition to the topics you choose, can either help your business grow quickly or leave it stagnant, which is where none of us want to be.

IMPACT has coached hundreds of businesses on how to craft content marketing strategies that help them become the Wikipedia of their industry. We also teach them how to use that content to increase traffic, win the trust of consumers, shorten sales cycles, and close more deals.

Some of the businesses we've worked with have used this method to drive millions in additional revenue they would have otherwise left on the table.

In this article, we're answering everything you want to know about picking high-octane content marketing topics that attract more right-fit leads to your website, shorten your sales cycle, and drive the most revenue for your business, including:

What the main goal of your content marketing topics should be.
Tips for choosing the right content marketing topics every time.
Common mistakes companies make when choosing content marketing topics (and how to avoid them).

Ready to stop guessing which topics will help your business the most and avoid going down content-creation rabbit holes you're not sure will lead you to success?

Here's how to pick the topics for your business that drive the most traffic, leads, and sales.

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