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5 Revenue Metrics You Should Be Measuring

By Kathleen Booth

Business leaders, we know you don't have time to waste paying attention to the wrong things. But with so much data at your fingertips, how can you be sure the numbers you're following really convey the health of your business?

At IMPACT, our clients come from a wide range of industries. Despite this diversity, we find that many of them make the effort to measure and track their financial metrics, such as the numbers of new sales they make each month, the dollar value of their sales, the gross profit on sales, and so on.

While most companies track revenue metrics, fewer have developed a robust set of key performance indicators (or KPIs) for monitoring the performance of their marketing and sales efforts.

Instead, many get sidetracked by flashy "vanity metrics," such as Facebook likes or Twitter followers. These types of metrics may sound critical, but they aren't actual key performance indicators. They aren't numbers that translate into revenue.

In this article we will explain:

Five revenue metrics you should be tracking
What each one means and why it matters

So, if you're looking to grow your business and drive revenue, these are five key metrics you should be measuring on your company's management scorecard.

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