Oil and water. Cats and dogs. The New York Jets and winning. Some things in this world just never seem to go together.  ...

Sales and Marketing Friction is Hurting Your Bottom Line – Here's What to Do About It By John Becker, Thursday, August 4, 2022 7:33 AM Oil and water. Cats and dogs. The New York Jets and winning. Some things in this world just never seem to go together.  Is sales and marketing in the same category at your business — destined to bicker, squabble, and storm off — when what you need is harmony? If so, you're not alone. According to research from LinkedIn, 96% of sales and marketing professionals agree that strategic alignment between their teams is a persistent challenge. It makes sense when you think about it. By and large, sales and marketing teams: Report to different executives Measure success differently Use different KPIs Disagree about lead quality Don't have regular meetings At the same time, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth. So, in summary — no one has it and everyone wants it. Why can't we make this work? Let's start by getting it all out in the open. Come on, this will be therapeutic.  Below, I'll cover: What sales and marketing teams really think of each other Why misalignment is so costly Real-world steps you can take to start solving this problem at your organization Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Sales and Marketing Friction is Hurting Your Bottom Line – Here's What to Do About It By John Becker Oil and water. Cats and dogs. The New York Jets and winning. Some things in this world just never seem to go together.  Is sales and marketing in the same category at your business — destined to bicker, squabble, and storm off — when what you need is harmony? If so, you're not alone. According to research from LinkedIn, 96% of sales and marketing professionals agree that strategic alignment between their teams is a persistent challenge. It makes sense when you think about it. By and large, sales and marketing teams: Report to different executives Measure success differently Use different KPIs Disagree about lead quality Don't have regular meetings At the same time, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth. So, in summary — no one has it and everyone wants it. Why can't we make this work? Let's start by getting it all out in the open. Come on, this will be therapeutic.  Below, I'll cover: What sales and marketing teams really think of each other Why misalignment is so costly Real-world steps you can take to start solving this problem at your organization Keep Reading  ⟶ 4 Reasons You Shouldn't Hire a Third-Party Video Company Hiring a third-party video production agency isn't always a good idea when you're aiming to grow your business with content marketing.   Read More  ⟶ 5 Proven Content Topics To Add To Your Content Strategy The five 'Content Topics' that have been proven to produce positive results from Search Engines and potential customers.   Watch Now  ⟶ 37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy Keywords, featured snippets, voice search, image search — there are so many different aspects to consider and master. These statistics will help guide your focus.   Read More  ⟶ Follow our Instagram Check out our Instagram for more marketing and sales tips.    Follow  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences