OK, so you've seen Marcus Sheridan speak, you've read They Ask, You Answer, and you're fired up to get your company ...

How To Get Started With They Ask, You Answer: Your First 6 Months By Chris Marr, Thursday, November 11, 2021 7:52 AM OK, so you've seen Marcus Sheridan speak, you've read They Ask, You Answer, and you're fired up to get your company creating content around The Big 5 and becoming the most trusted voice in your industry. But then the cracks start to show. How come everyone else in the company isn't as excited as you are? You gave them all the book, but you're not convinced that everyone has read it, and the sales team is pushing back on it. What gives? This is the moment of truth for your company. You know that They Ask, You Answer isn't a solo show, and for it to be a success, everyone has to get involved. You also know that if the rest of the team doesn't catch the vision, your passion and excitement will dissipate into a memory of something that could have been. We're not just talking about world-class content that drives traffic, leads, and sales. More importantly, this is about what the future growth of your company is going to allow you to do: attract the very best buyers in your marketplace, attract the best talent, establish your company as the market leader, and open up opportunities that you never knew were possible. And it's all about to fall apart. Resistance from people and departments in your company is guaranteed simply because this has never been done before. The difference between those companies that successfully integrate They Ask, You Answer into their culture and those that don't is based upon the steps they take in the first six months to get ahead of the problems before they manifest. As the first certified They Ask, You Answer instructor in the UK, I have had the pleasure of working with literally hundreds of companies in implementing the methodology. So what I'm about to tell you not only is aligned with what Marcus writes in the book, but also the work we do at IMPACT, and what I've experienced first-hand with the work I've been doing in the UK since 2014. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → How To Get Started With They Ask, You Answer: Your First 6 Months By Chris Marr OK, so you've seen Marcus Sheridan speak, you've read They Ask, You Answer, and you're fired up to get your company creating content around The Big 5 and becoming the most trusted voice in your industry. But then the cracks start to show. How come everyone else in the company isn't as excited as you are? You gave them all the book, but you're not convinced that everyone has read it, and the sales team is pushing back on it. What gives? This is the moment of truth for your company. You know that They Ask, You Answer isn't a solo show, and for it to be a success, everyone has to get involved. You also know that if the rest of the team doesn't catch the vision, your passion and excitement will dissipate into a memory of something that could have been. We're not just talking about world-class content that drives traffic, leads, and sales. More importantly, this is about what the future growth of your company is going to allow you to do: attract the very best buyers in your marketplace, attract the best talent, establish your company as the market leader, and open up opportunities that you never knew were possible. And it's all about to fall apart. Resistance from people and departments in your company is guaranteed simply because this has never been done before. The difference between those companies that successfully integrate They Ask, You Answer into their culture and those that don't is based upon the steps they take in the first six months to get ahead of the problems before they manifest. As the first certified They Ask, You Answer instructor in the UK, I have had the pleasure of working with literally hundreds of companies in implementing the methodology. So what I'm about to tell you not only is aligned with what Marcus writes in the book, but also the work we do at IMPACT, and what I've experienced first-hand with the work I've been doing in the UK since 2014. Keep Reading  ⟶ How to Get Your Whole Team to Buy in to They Ask, You Answer If you've come across the They Ask, You Answer philosophy and now believe it can revolutionize your business, proceed with caution—convincing people to change their approach is a delicate act. In order to get it right and get your team on board, follow these steps.   Read more  ⟶ Free Course: How to Write "The Big 5" Though inbound and content marketing are long-term plays that compound over time, there is content you can create that has been shown to drive sales immediately. We call these topics "The Big 5" and we have seen their power work with hundreds of clients and companies.   Watch now  ⟶ Free Keynote: The State of Virtual Selling As the massive shift in the world of sales continues in a post-COVID marketplace, the rate of change is stunning to even the most forward-thinking companies. In this free keynote, receive the latest insights on how buyers continue to evolve and what this means for organizations as we look ahead to the future.   Watch now  ⟶ How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there.   Read more  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences